Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…
In today’s marketplace, retailers are focusing more efforts online to allow 24/7 access to shopping. In order to get the best results, these efforts require retailers to continually adapt and change to meet their customers’ needs. In the past, attracting customers was as easy as adding SEO to a site and sharing a few social…
The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….
Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data. We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…
The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…