Create Facebook Carousel Ads That Run Circles Around the CompetitionMarch 20, 2018
Two years later, Facebook carousel ads have gone from shiny, cool new toy has to commonplace in newsfeeds, meaning businesses that use it are no longer unique. But marketers can channel the competition into smart Facebook carousel ads that will run circles around rival brands. Persado Global Solutions Consultant for Paid Media Kirill Gil shared four insights to supercharge results.
Don’t Miss These 5 Shoptalk 2018 SessionsMarch 15, 2018
No offense to the Super Bowl, but Shoptalk is the game of the year for retail and e-commerce professionals. Expect to uncover new technologies and business models and the latest trends in consumer behaviors, preferences and expectations from some of the industry's most established and innovative professionals. It’s a jam-packed, four-day affair, but be sure to carve out time for these five sessions.
Speak Up: 3 Speeches by Women That Inspired ActionMarch 12, 2018
There’s an old saying that well-behaved women seldom make history. That may be true, but well-spoken women often have. In honor of Women’s History Month, Persado analyzed some of the most talked about speeches and letters the way only Persado can — by taking a complex look at the emotional language that inspired action.
3 Times Digital Marketing Had Nothing to Do With LuckMarch 08, 2018
Successful digital marketing is completely attainable and has nothing to do with luck. Some of the savviest brands are deploying digital marketing campaigns based on unique insights, attention to data and detail and a customer-first mindset. Learn from them.
Persado Partner Spotlight: Movable InkMarch 07, 2018
Email marketers are expected to deliver personalized customer experiences, and for good reason: 78% of U.S. adults have chosen, recommended or paid more for a brand that has personalized an experience or service online. Persado has partnered with Movable Ink to help email marketers exceed customer and C-Suite expectations. Learn how.
For Your Consideration: Marketing Advice for the 2018 Oscars Best Picture NomineesFebruary 28, 2018
At Persado, our machine-learning tools help some of the top brands emotionally connect audiences. In honor of the 2018 Oscars, we flipped the script and are giving the top contenders for Best Picture marketing advice.
5 Sessions to Watch at eTail West 2018February 26, 2018
We’re already three months into 2018, but retail marketing best practices won’t wait until Dec. 31 to hit the refresh button. New insights, greater technology and fickle consumer behaviors can change in a New York minute. Stay caught up at eTail west 2018.
After Party: 5 Major Insights From Marketing Optimization WeekFebruary 22, 2018
AI, insights and data are buzz-worthy terms in marketing. But how do they really help marketers and are all our jobs at stake? Persado Co-Founder Assaf Baciu dove in at MOW 2018.
After Party: 5 Takeaways from The Next Frontier in Customer-Centric MarketingFebruary 15, 2018
It’s becoming passé to talk about the significance of personalized marketing. But as buzzy as it is, it's still a struggle. Persado, Oracle + Bronto and Lulu Press teamed up to offer tips on email subject lines, product recommendations and AI.
Spoiler Alert: What to Expect From Marketing Optimization WeekFebruary 12, 2018
Future-proof your marketing efforts at Marketing Optimization Week. Persado Co-Founder and SVP of Product & Engineering Assaf Baciu will give insights on how to increase open rates and other KPIs.
After Party: 5 Takeaways from Humanising AI: Build Customer-Centric MarketingFebruary 08, 2018
Don’t believe the rumors — integrating technology and automation into a marketing program isn’t going to make your brand sound less human. It’s actually quite the opposite.
Scroll, Stop, Click: Create the Best Facebook Ad SetsFebruary 02, 2018
Three million businesses use Facebook Advertising, according to a 2016 report by Facebook. It's a lot of noise, but the right strategy and insights can inspire customers to stop, look and click. Consider this your game plan.
Subject Lines: Your Brand’s First – and Lasting – ImpressionJanuary 25, 2018
What about a brand’s subject line is going to compel a consumer to open an email, click through and convert? Persado partner Oracle + Bronto gives advice.