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Create Facebook Carousel Ads That Run Circles Around the Competition

Two years later, Facebook carousel ads have gone from shiny, cool new toy has to commonplace in newsfeeds, meaning businesses that use it are no longer unique. But marketers can channel the competition into smart Facebook carousel ads that will run circles around rival brands. Persado Global Solutions Consultant for Paid Media Kirill Gil shared four insights to supercharge results.
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Don’t Miss These 5 Shoptalk 2018 Sessions

No offense to the Super Bowl, but Shoptalk is the game of the year for retail and e-commerce professionals. Expect to uncover new technologies and business models and the latest trends in consumer behaviors, preferences and expectations from some of the industry's most established and innovative professionals. It’s a jam-packed, four-day affair, but be sure to carve out time for these five sessions.
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Speak Up: 3 Speeches by Women That Inspired Action

There’s an old saying that well-behaved women seldom make history. That may be true, but well-spoken women often have. In honor of Women’s History Month, Persado analyzed some of the most talked about speeches and letters the way only Persado can — by taking a complex look at the emotional language that inspired action.
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3 Times Digital Marketing Had Nothing to Do With Luck

Successful digital marketing is completely attainable and has nothing to do with luck. Some of the savviest brands are deploying digital marketing campaigns based on unique insights, attention to data and detail and a customer-first mindset. Learn from them.
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Persado Partner Spotlight: Movable Ink

Email marketers are expected to deliver personalized customer experiences, and for good reason: 78% of U.S. adults have chosen, recommended or paid more for a brand that has personalized an experience or service online. Persado has partnered with Movable Ink to help email marketers exceed customer and C-Suite expectations. Learn how.
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For Your Consideration: Marketing Advice for the 2018 Oscars Best Picture Nominees

At Persado, our machine-learning tools help some of the top brands emotionally connect audiences. In honor of the 2018 Oscars, we flipped the script and are giving the top contenders for Best Picture marketing advice.
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5 Sessions to Watch at eTail West 2018

We’re already three months into 2018, but retail marketing best practices won’t wait until Dec. 31 to hit the refresh button. New insights, greater technology and fickle consumer behaviors can change in a New York minute. Stay caught up at eTail west 2018.
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After Party: 5 Major Insights From Marketing Optimization Week

AI, insights and data are buzz-worthy terms in marketing. But how do they really help marketers and are all our jobs at stake? Persado Co-Founder Assaf Baciu dove in at MOW 2018.
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After Party: 5 Takeaways from The Next Frontier in Customer-Centric Marketing

It’s becoming passé to talk about the significance of personalized marketing. But as buzzy as it is, it's still a struggle. Persado, Oracle + Bronto and Lulu Press teamed up to offer tips on email subject lines, product recommendations and AI.
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Spoiler Alert: What to Expect From Marketing Optimization Week

Future-proof your marketing efforts at Marketing Optimization Week. Persado Co-Founder and SVP of Product & Engineering Assaf Baciu will give insights on how to increase open rates and other KPIs.
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Get a Killer (Email) Body

A customer loved your email subject line...awesome! But you're just getting started. These email body tips from a Persado VP will whip your marketing into shape.
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After Party: 5 Takeaways from Humanising AI: Build Customer-Centric Marketing

Don’t believe the rumors — integrating technology and automation into a marketing program isn’t going to make your brand sound less human. It’s actually quite the opposite.
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Scroll, Stop, Click: Create the Best Facebook Ad Sets

Three million businesses use Facebook Advertising, according to a 2016 report by Facebook. It's a lot of noise, but the right strategy and insights can inspire customers to stop, look and click. Consider this your game plan.
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Incredible Big Game Moments, Persado-fied

The Big Game is like a holiday. Persado relived legendary moments and found the best headlines and personalized marketing messages for each.
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Subject Lines: Your Brand’s First – and Lasting – Impression

What about a brand’s subject line is going to compel a consumer to open an email, click through and convert? Persado partner Oracle + Bronto gives advice.
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