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Steer Clear of These Web Page Mistakes

Customers yearn for streamlined, personalized digital experiences. Persado Global Solutions Consultant Grace Fisher shared four web page mistakes marketers should avoid.
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3 Next-Gen Tips for Email Bodies

There isn’t really a silver bullet for email content strategy. To develop good email bodies, you have to reframe the entire way you think about email marketing.
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5 Marketing Brand Voices That Speak to Us

Brand voice allows a company to sound human. Influencers have this down pat, but businesses struggle. To help you find your marketing brand voice, we pulled some inspiration from companies who have established their own.
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Follow These Pros for Social Media Marketing Best Practices

Social media is like the ultimate watercooler, and salespeople and marketers can get a leg-up by developing their own personal presences. These pros are must follows for social media best practices.
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5 Questions to Ask Potential Vendors About Direct Response Creative

Brands can drop thousands — millions even — on digital marketing vendors who promise great creative. But they don't always deliver. Ask these questions before signing on the dotted line.
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Free Yourself of Outdated Marketing Strategies (and What to Do Instead)

Break free of these old-school marketing strategies and create digital marketing campaigns that pop using our new-era insights.
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5 Best Practices for Marketing Web Pages

For marketers, the rise of online shopping means brands need to win on the web. A Persado solutions consultant shares best practices for marketing web pages.
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5 Key Marketing Best Practices Learned From How to Use Personalization + Emotion to Bring Your Campaigns to Life

Emotions are still king, the road to a conversion is a long one and the future of AI is bright. These are just a few of the marketing best practices revealed in a new eBook by Persado and Movable Ink.
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Email Marketing Blogs to Read for Best Practices (Besides This One)

Marketers know that learning never stops, especially as the industry continues to evolve. Keep up to date with the latest best practices by adding these email marketing blogs to your reading list.
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Using “Don’t Miss” in Email Marketing: [P] Keyword Performance Analysis

Don’t miss! Don’t miss it! Don’t miss out! We constantly see these in our inboxes, but a Persado keyword analysis shows the phrase doesn't work in marketing emails. Learn what does.
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The Big Mistakes Marketers Make When Measuring Facebook’s Ad Performance

There's no right way to measure social success, but there are some major mistakes marketers make when interpreting Facebook ad performances. Get the facts on how to correctly interpret the figures from a pro.
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What Metrics Should You Be Using to Measure Email Marketing Campaigns?

Reporting is an integral part of every marketer’s job in an age when seemingly every marketing dollar spent is under scrutiny. This guide defines the most popular and important metrics for measuring email marketing campaigns and gives the scoop on why they matter (and why they don’t tell the whole story).
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Retail Marketing Best Practices for Email

As online retail marketing continues to soar, so does the competition to stand out. Consider this your quick-and-easy cheat sheet to retail marketing best practices for email.
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4 Ways Persado & Salesforce Marketing Cloud are Changing the Game

More than fifty brands, including Caesars Entertainment, are already seeing results from the Persado-Salesforce Marketing Cloud partnership. Debating whether you should be next? Let us settle that for you with four ways Persado and Salesforce Marketing Cloud are changing the game.
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Persado Partner Spotlight: Listrak

Persado and Listrak partnered up to make gaining customer insights as simple as selecting something on a drop down menu (literally). Listrak Strategic Partnerships Manager Rachel Clark gave a primer on the partnership and discussed ways to personalize content to inspire engagement with your audience.
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