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Emotional Advertising: Positive vs. Negative Words in Marketing Messages

It’s essential to speak to consumers the way they want to be spoken to if you want to hit optimal emotional advertising effectiveness. This requires a ton of testing, so we saved you some time and broke down the top and bottom performing emotions by industry.
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Email Subject Lines: Template for BIG Success (Step-By-Step Guide)

We share the secrets that help us reach a 49.5% increase in average conversions and 68.4% increase in CTR for many Fortune 500 Companies. Learn everything you need to know about creating an effective email subject line for your brand.
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The Best Website Call to Action Examples We’ve Seen Lately

If you want marketing results, you need the best CTA. "Learn more" won't cut it. Get inspired by these top website call to action examples.
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Should You Personalize Your Paid Media Content?

Personalization is all the rage these days. But should you personalize your paid and social media content? And, how personal is too personal? A Persado Global Solutions Consultant for Paid Media Kirill Gil advised.
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4 Awesome Email Marketing Calls to Action

The email marketing call to action is the most important part of the body. Forget "learn more" and "read more" — they're rather forgettable. Four brands created email marketing calls to action worth emulating.
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Make Bank With These 8 Financial Services Marketing Best Practices

Corny as it sounds, it’s all about the Benjamins in the financial services industry. Persado VP of Strategic Group Dan Gingiss, who spent nearly 15 years in the industry, shared financial services marketing best practices to help brands make bank.
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What to Look for in an Artificial Intelligence and Machine Learning Company as a Marketer

Just when you thought you had finished the circuit of thousands of marketing technology companies asking for your business, along comes a whole new sector – Artificial Intelligence and Machine Learning. What exactly do these companies do, and how can they help you as a marketer?
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Create Facebook Carousel Ads That Run Circles Around the Competition

Two years later, Facebook carousel ads have gone from shiny, cool new toy has to commonplace in newsfeeds, meaning businesses that use it are no longer unique. But marketers can channel the competition into smart Facebook carousel ads that will run circles around rival brands. Persado Global Solutions Consultant for Paid Media Kirill Gil shared four insights to supercharge results.
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Don’t Miss These 5 Shoptalk 2018 Sessions

No offense to the Super Bowl, but Shoptalk is the game of the year for retail and e-commerce professionals. Expect to uncover new technologies and business models and the latest trends in consumer behaviors, preferences and expectations from some of the industry's most established and innovative professionals. It’s a jam-packed, four-day affair, but be sure to carve out time for these five sessions.
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Speak Up: 3 Speeches by Women That Inspired Action

There’s an old saying that well-behaved women seldom make history. That may be true, but well-spoken women often have. In honor of Women’s History Month, Persado analyzed some of the most talked about speeches and letters the way only Persado can — by taking a complex look at the emotional language that inspired action.
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3 Times Digital Marketing Had Nothing to Do With Luck

Successful digital marketing is completely attainable and has nothing to do with luck. Some of the savviest brands are deploying digital marketing campaigns based on unique insights, attention to data and detail and a customer-first mindset. Learn from them.
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Persado Partner Spotlight: Movable Ink

Email marketers are expected to deliver personalized customer experiences, and for good reason: 78% of U.S. adults have chosen, recommended or paid more for a brand that has personalized an experience or service online. Persado has partnered with Movable Ink to help email marketers exceed customer and C-Suite expectations. Learn how.
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For Your Consideration: Marketing Advice for the 2018 Oscars Best Picture Nominees

At Persado, our machine-learning tools help some of the top brands emotionally connect audiences. In honor of the 2018 Oscars, we flipped the script and are giving the top contenders for Best Picture marketing advice.
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5 Sessions to Watch at eTail West 2018

We’re already three months into 2018, but retail marketing best practices won’t wait until Dec. 31 to hit the refresh button. New insights, greater technology and fickle consumer behaviors can change in a New York minute. Stay caught up at eTail west 2018.
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After Party: 5 Major Insights From Marketing Optimization Week

AI, insights and data are buzz-worthy terms in marketing. But how do they really help marketers and are all our jobs at stake? Persado Co-Founder Assaf Baciu dove in at MOW 2018.
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