Assaf Baciu

Assaf Baciu has two decades of experience shaping enterprise strategy and product direction for market-leading SaaS organizations. As President and Co-Founder of Persado, he understands that the future of customer engagement for banks and credit unions depends on engaging and fully compliant creative optimized for performance, informed by smarter algorithms that drive growth at the speed of AI.

Assaf is a frequent industry speaker and contributor to Forbes Technology Council where he writes about unique, impactful applications of AI in marketing and financial services.

Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. He previously worked as a senior director of product strategy for speech and imaging solutions supplier Nuance Communications, which was acquired by BeVocal in 2007.

Assaf holds an MBA from the University of San Francisco and a Master’s degree in Social Psychology from the Sorbonne in Paris.