Motivation AI
The only Generative AI platform that quantifies each message element’s impact on consumer engagement
Gain comprehensive, real-time insight into what language is working, what is not, and why
8 of the top 10 banks in the US and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty
Unmatched individual and aggregated content analytics across campaigns, segments or consumers
Understand and quantify the message components that resonate with each customer
Get granular with message elements contributing to performance
Unlike other Generative AI platforms, Persado quantifies the impact that individual message elements have on consumer engagement. For the first time you can understand the contribution of emotions, tone, narratives, structure, concepts, features, offer descriptions and formatting.
Unique insights to improve customer engagement
Persado’s knowledge base understands the most effective language and emotions across your industry helps you understand why some language outperforms others.
Insights about which message components resonate with your customers
Understand why certain content outperformed alternative variants, fine tuning your brand language model by understanding exactly which elements drive the most engagement
Content to motivate each consumer segment
Advance your audience strategy by understanding how different language and emotions drive your audience’s engagement at every level of segmentation and personalization.
Quantify the impact for your business
Measure the business impact and increased customer engagement of AI-optimized content across channels. Persado understands how the most effective words and phrases change over time and automatically adapts the model to ensure your communications remain effective.
Personalized outputs and superior outcomes at scale, without risk.
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act.
Performs
96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%.
Insightful
The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments.
Relevant
A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers.
Responsible & Compliant
The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content.
10+ years of data to maximize outcomes, transform with insights – See it in action
Elegant, impactful, and built to scale responsibly
Generate & Predict
Guaranteed to outperform – emotionally engaging, on-brand content in seconds, informed by over a decade of consumer responses (and fully integrated to your martech stack).
Automated deployment to any platform:
Generate & Experiment
Kick traditional content testing to the curb – Generate motivation-aware, best performing content through patented machine learning experiments.
Automated deployment to any platform:
Generate & Personalize
Securely achieve the pinnacle of personalization, in real-time – orchestrate your customer data with Persado’s emotionally engaging content.
Automated deployment to any platform:
Comply
Increase speed to market while minimizing legal and brand risk – a centrally managed database of industry and brand specific regulations and Persado’s approval probability score ensures your messages are on brand and compliant
Analyze
For the first time brands can identify the precise words and phrases that resonate most with specific audiences, enhancing engagement and conversion rates
Securely integrates with your existing tech stack
Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage
Customer Data Platforms
Facilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generationContent Distribution Platforms
Processes and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platformMeasurement & Attribution Platforms
Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilitiesThe breakaway leader in Generative AI for the Enterprise
Persado has been named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix.
Here’s why CBInsights named Persado a leader:
Determines the most effective elements of language for optimal performance
Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content
Generates relevant, engaging content across channels, customer segments and lifecycle stages
What our customers are saying
[Persado] allows teams to learn and continuously adjust the campaigns. That is not something we are used to doing in a very industrialized environment. Therefore, it allows us to get out of our daily routine and go toward something more innovative.
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together Persado has helped us land the precise message for many of our mobile campaigns, powering a 42% lift in conversion rates on average.
We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.
Orange realized significant benefits by using AI to choose and use the right words, resulting in a 40% lift in conversion rate and impact on additional engagement metrics.
Machine learning is the path to more humanity in marketing… Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked. We think this is just the beginning. We hope to use Persado not just in marketing, but in our internal communications to make things more relevant to employees, as well as in our customer service prompts
Persado takes something that people thought was all art – messaging and content – and provides a scientific, data-driven, test and learn element that Marketers can really sink their teeth into.
Personalization is all about data, and it’s become a key strategy to keep our customers engaged while reducing churn. Persado and Adobe are important partners to help us deliver that personalization with the right message every time and further boost our CRM activities.
The amount of innovation happening everywhere, including in financial services, means that being effective requires constant examination of the landscape to see where innovation is happening – and how you can harness it. Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.
We now use Persado in a very industrialized way on all of our CRM channels. We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.
By using cutting-edge generative AI technology, we have unlocked a deep understanding of our customers beyond segmentation and have been able to deliver highly engaging content that connects with them and drives action—whether that is app use or increased sales.
Persado’s AI platform generated language across multiple channels and languages, driving results while pinpointing which elements improved ad performance and customer engagement. Persado enabled our team to deliver results at scale through effective and efficient machine learning experimentation.
Persado is changing the game by actually creating that content and deciphering which content is going to resonate with which type of customer algorithmically.
We leverage Persado’s Motivation AI Platform across 1000’s of campaigns, achieving a 42% increase in conversion, and increased customer retention and lifetime value.
Persado’s AI-driven platform generates hyper- personalized communications that motivate customers to act. Across our major luxury brands, we’ve generated millions in incremental revenue.
Testing, analyzing and applying learnings have been central to our work with Persado. The insights our team has gleaned about the most effective emotions, narratives and language to motivate customer engagement, are constantly being sharpened by new results.
I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with Persado is a big one to help make marketing smarter AND more customer-focused.
Persado offers a solution that allows us to better understand customer behavior – in particular, what resonates with them on an emotional level – and to be more effective, more relevant, and more impactful.
It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just getting started. As we undergo a massive digital transformation as a business, we believe that partnering with companies like Persado will lead to a truly sustainable transformation—one that allows us to thrive for at least another 130 years.
By understanding the do’s and don’ts of targeted conversations with customers, we’re able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case Study
Retail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado
“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case Study
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case Study
Marks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program
“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study
Persado Academy
Brand Voice and Self-service
Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like “you.”
Understanding and Leveraging Self-service Insights
Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.
Mastering Self-service Keyphrases
If you’re hoping to level up your content generation, this course on mastering keyphrases is for you!