Generate & Personalize
Unlock a new lever for growth by dynamically serving the right content at the right time to the right user. One journey, unlimited experiences.
8 of the top 10 banks in the U.S. and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty
What you say matters – it’s all about the conversation and
the journey during a fleeting moment
Up to 70% of consumers don’t take action without personalized experiences.
Generate & Personalize uses a combination Persado’s proprietary language database, customer behavioral data, and in-market performance to create optimized and personalized experiences in real time based on browsing behavior, account history, interests, preferences, and more.
Powerful message element analytics
The only GenAI platform for marketing that explains which content elements drive engagement impact. Persado continuously learns what resonates with your segments and accounts for seasonality and message performance decay.
You’ll uncover the impact of the message headline compared to the CTA button, along with a stack ranking of each piece of language tested. These insights improve the model by understanding exactly which language elements drive the most engagement.
Content to motivate any consumer, at any stage
Generate & Personalize learns the most effective combination of message elements for each user and dynamically creates the most engaging content to drive customer action. Dynamic content serving enables the model to adjust the content presented over time, ensuring relevance for each user.
Tailored for your brand voice – and compliant
Persado’s model ingests your brand and compliance guidelines, campaign creative, and recent performance metrics to generate language aligned with your unique brand voice. Plus, built in AI guardrails for quick brand & legal approval.
Personalized outputs and superior outcomes at scale, without risk.
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act.
Performs
96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%.
Insightful
The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments.
Relevant
A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers.
Responsible & Compliant
The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content.
Securely integrates with your existing tech stack
Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage
Customer Data Platforms
Facilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generationContent Distribution Platforms
Processes and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platformMeasurement & Attribution Platforms
Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilitiesThe breakaway leader in Generative AI for the Enterprise
Persado was named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix.
Here’s why CBInsights named Persado a leader:
Determines the most effective elements of language for optimal performance
Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content
Generates relevant, engaging content across channels, customer segments and lifecycle stages
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case Study
Retail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado
“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case Study
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case Study
Marks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program
“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study
Persado Academy
Brand Voice and Self-service
Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like “you.”
Understanding and Leveraging Self-service Insights
Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.
Mastering Self-service Keyphrases
If you’re hoping to level up your content generation, this course on mastering keyphrases is for you!