Resource Library

Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this...

Consumer banks and insurance companies face multiple challenges in the race to launch marketing campaigns that are both compliant with state and federal regulations, as well as high-performing. The educational infographic, Agentic AI for Marketing Compliance and Performance, explains how Agentic AI is already helping financial services marketing and legal teams overcome challenges — regulations,...

By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast.  Your competitors are...

Persado maximizes the performance of messages exposed through digital channels at each stage of the customer journey (from acquisition to customer retention, including onboarding). On one hand, by maximizing the performance of digital marketing campaigns for a given audience, resulting in a significant increase in leads, relationship initiations, cross-selling, or up-selling. On the other hand,...

The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise, they face a pivotal challenge: how to balance innovation with strategic risk management while maximizing ROI. In this blog, we explore key considerations for integrating AI effectively...

It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes...

It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform.  Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of...

The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March 2020 when COVID-19 adversely affected borrowers and disrupted the economy. This most recent cut amounts to a declaration of victory over inflation,...

Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs...

Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of innovation, and beginning to make their mark on the workforce. This digital fluency, mixed with adaptability and awareness, has positioned Gen Z to be an important audience...

Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early...

Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of...