Speak to specific customer segments for higher engagement.
Customers have different reasons for buying from a brand. The right language for a passionate traveler may fall flat for a gamer or a design hobbyist. Persado's machine learning enables you to identify different customer groups, and our natural language generation creates personalized content across all channels (web, email, ads, etc.) to engage each customer based on their needs and interests.
The right words cut through the noise.
Clients rely on Persado to drive meaningful impact to customer acquisition efforts. Make your acquisition channels more effective while delivering a differentiated message that results in action. Persado’s AI platform pinpoints the words that engage and motivate prospects to become customers.
- Capture attention
- Drive conversion
- Reduce abandonment rates
Drive loyalty from word one.
Engaging customers in the first 90 days is critical to drive lifetime value in any industry. Clear instructions, helpful information, and positive user experience all come from using clear, helpful language. Persado helps you provide customers with resources now to prevent frustrated service needs in the future.
- Provide loyalty-building customer experiences from the get-go
- Prevent future service needs
- Promote sticky channels to lock-in engagement
Retain more customers when loyalty is fleeting.
Renewals, upgrades, and new purchases are harder than ever to capture - effective language keeps customers focused on your product by keeping the items they value most front and center. More effective messaging can deepen relationships and increase lifetime value.
- Design seamless renewal experiences
- Lock in customers with desirable upgrades
- Leverage loyalty programs and rewards to show appreciation
Intervene for more payments and fewer delinquencies.
Precise language gives businesses a powerful tool to help customers stay up to date with their payments. Successful interventions begin with at-risk customers before they miss a payment. Keep customers out of collections by promoting services like autopay, self-service payment channels, due date selection, and payment plans.
- Provide clear instructions
- Give details such as due dates and balances
- Communicate urgency with encouragement
AI enables exceptional customer service experiences.
The right words produce better service results by encouraging customers to follow self-service prompts, set alerts, and use sticky channels that drive loyalty. With Natural Language Generation and Machine Learning, customer service leaders produce faster and more satisfying solutions the first time.
- Prevent calls before they happen
- Deflect issues to digital self-service channels
- Equip human agents to deliver high-quality service
