nlp
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AI 101: Natural Language Processing (NLP)

ByLiza Colburn

Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…

ai personalization tools
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Five AI Personalization Tools to Watch

ByLiza Colburn

Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of…

Valentine’s Day ads
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Valentine’s Day Ads: The Emotional Evolution

BySusan Li

Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high…

financial services marketing
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Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products

ByLiza Colburn

What are the top financial services marketing strategies for personal finance? See how content, personalization, and more drive conversions.

AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

ByLiza Colburn

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
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Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…

How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution
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How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution

ByLiza Colburn

Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.