How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByEvan Blair

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Big Game Ads Worthy of MVP Status
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Big Game Ads Worthy of MVP Status

ByEvan Blair

The Super Bowl lacked the same punch it had when David Tyree caught the ball with his helmet, or the Patriots defied math and stormed back to beat Atlanta two seasons ago. The game was low-scoring, and even the half-time show didn’t quite hold a candle to say, Aerosmith-*NSYNC or Michael Jackson. But even on a night of punts, some brands managed…

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative
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Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

ByEvan Blair

Ugh, Mondays. Taco Tuesday. Hump Day. Friday Jr. TGIF. Rinse, repeat. Cliché as they may be, there is no shortage of work week narratives to help us get through the grind. And with 2019 in full swing, workplace leaders everywhere are reflecting on last year’s losses and wins, eyeing new targets and equipping employees for success….