Industry | Topic | CMO | Blog | Content Type
AI 101: How AI Transforms Creativity
AI for creativity brings science to the art of creativity, processing millions of customer data points to inform, and transform, how humans generate ideas.
Industry | Topic | Blog | Content Type | Healthcare
Persado Helps Humana Members Shoo the Flu
Details of how Humana works with the Persado AI platform to improve the impact of flu-shot reminder messaging.
Acquisition | Industry | Email | Topic | Content Type | Blog | Use Case | Channel
How AI Improves Copywriting
Discover how AI for copywriting helps creative teams deliver effective, on-brand messages that resonate with customers across channels.
Industry | Insurance | Blog | Content Type
Persado Wins DIAmond Award at DIA Munich
1,000 insurance industry executives voted Persado as having highest strategic impact
Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com
Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…
Industry | Topic | CMO | Content Type | Blog
AI and Creativity Are Key Trends to Watch, Says CMO Survey
Marketers are doubling down on their commitments to both creativity and technology, according to the Marketing Trends of the Decade report released by the team at the CMO Survey. The report commemorates the Survey’s ten-year anniversary. It highlights 15 of the most prominent trends picked up by the survey since its inception and points to…
Industry | Topic | Blog | Content Type
How to Successfully Implement AI Marketing Technology
5 best practices for achieving return on investment with AI marketing technology programs.
Industry | Topic | Blog | Content Type
Learn How AI Makes Marketing More Human: Top August Articles
Scan the headlines on any given day and it is easy to find news articles highlighting the myriad ways in which AI is becoming pivotal to work and society. As common are the thought pieces examining AI’s unknown negative impact on humans as it relates to jobs, privacy, bias. More recently, however, there is another…
Personalization | Retail & Ecommerce | Financial Services | Acquisition | Industry | Travel & Hospitality | Insurance | CMO | Topic | Content Type | Blog | Language generation | Use Case | Telecommunications | Healthcare | Supply Chain
Data Dictionary of Technology and Marketing AI Terms
Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.
Acquisition | Industry | CMO | Topic | Content Type | Blog | Use Case
Cheat Sheet for Improved Marketing & C-Suite Communication
Three approaches CMOs can use to improve their skills at communicating the value of marketing across the C-suite.