18 Best AI-Powered Marketing Tools for 2024 (By Use Case)
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18 Best AI-Powered Marketing Tools for 2024 (By Use Case)

ByLiza Colburn

This post was published on July 7, 2023 and updated on September 8, 2023.  AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition.   Traditional marketing tools use human-generated algorithms that tell machines what to do. But…

Persado Essential Motivation self-serve GenAI
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Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

ByLiza Colburn

Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.

AI in Marketing: Benefits, Use Cases, and Examples
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AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

Personalization Done Right Can Boost Revenue By 40%
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Language Personalization Can Boost Revenue By 40%

ByPersado Admin

Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…

Achieve Customer-centricity at Scale
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5 Steps to Launch a Customer-Centric Marketing Strategy

ByPersado Admin

COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. This understanding will help shape any customer-centric marketing strategy. Brands should…

The Evolution of AI Content Generation
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The Evolution of AI Content Generation

ByPersado Admin

Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science.  Here’s a summary of the article: The growth of Generative…

diverse group of marketing professionals reviewing documents in a conference room
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How AI Turns CMOs Into Digital Transformation Trendsetters

ByPersado Admin

CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities. In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author and Marketing AI…

generating natural language
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Natural Language Generation: Use Cases and Business Impact

ByLiza Colburn

Personalization has been heralded as the key to success for businesses in every industry. Studies show that organizations outperforming their competition attribute 40% of the additional revenue to their personalization efforts.  But delivering personalized messaging at scale across channels is hard to do using only human creative talent. To address the challenge, companies are turning to…

Digiday Recognizes Motivation AI Platform in 2022 Technology Awards
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Persado Proud: Digiday Recognizes Motivation AI Platform in 2022 Technology Awards

ByLiza Colburn

We’re thrilled that Digiday has named the Persado Motivation AI Platform a finalist for Best Content Marketing Platform in its 2022 Digiday Technology Awards, which honor the technologies modernizing media and marketing. Our finalist award recognizes the outstanding results leading retail brand Marks & Spence achieved with Persado, underscoring a long history of innovation in…