We’re long past AI being a buzzword for CMOs. Like the Cloud and eCommerce before it, Artificial Intelligence has gone from a trend to a mainstay, with 70% of digital commerce organizations reporting that their AI projects are very or extremely successful, according to a 2018 Gartner survey. We’re in an age where the brand that…
CMOs spend about 20% of their budget on creative, yet 71% of them don’t believe in its ability to drive results, according to Nielsen’s 2018 CMO Report. Unwilling to be part of this growing creative confidence crisis in marketing, Pier 1, a leader in home furnishings and decor, decided to take a more scientific approach. At…
On a snowy mid-February night in New York City, top marketing execs from 17 leading business-to-consumer brands filled the five-story World of McIntosh Townhouse for an intimate dinner and thought-provoking conversation among their marketing peers and the Persado executive team to discuss the night’s topic “How AI is Ushering in a New Era of Creative…
There’s a rumor out there that there are at least 6,000 tools available for your MarTech stack. In an industry prone to shiny new object syndrome, it may be tempting to try more than your fair share. Each new product promises to magically auto-solve every problem a CMO has. Over time, these stacks come to…
Data underpins everything in marketing — almost. CMOs track campaign engagement and results like costs per click. Yet, when it comes to developing digital marketing copy and ad design, teams are still relying on guesswork, group-think and perhaps a couple of statistically insignificant data points. The results show there is a growing confidence crisis —…
Black Friday is no longer just about brick and mortar, nor is it just for U.S. brands. Leading international and fashion-forward brand Happy Socks wanted to capitalize on the digital and global flavor the most competitive marketing day of the year now boasts. Enter smart MarTech, math and science. The Teammates Happy Socks worked with…
Nearly one in 10 people — 663 million people — live without clean and safe drinking water. That’s twice the population of the United States. charity: water is on a mission to fix this crisis and reinvent charity for a new generation. Donors play a huge part in helping charity: water provide people with this…
The Super Bowl lacked the same punch it had when David Tyree caught the ball with his helmet, or the Patriots defied math and stormed back to beat Atlanta two seasons ago. The game was low-scoring, and even the half-time show didn’t quite hold a candle to say, Aerosmith-*NSYNC or Michael Jackson. But even on a night of punts, some brands managed…
Just when Artificial Intelligence moved from “buzzword” to “must-have,” when people realized, in fact, that they were not going to lose control and AI wasn’t going to take their jobs, the idea of AI influencing marketing creative became part of the narrative. And suddenly, people got nervous again. Many teams enjoy being creative, coming up…
We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…