How Motivation AI Can Drive Revenue Growth in a Slow Economy
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How Motivation AI Can Drive Revenue Growth in a Slow Economy

ByLiza Colburn

The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds?   Persado’s…

retail holiday season
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Reminder, retail marketers: “Attention” can be a mixed bag during the holiday shopping season

ByPersado Admin

As retail marketers are dotting the last i’s and crossing the last t’s of holiday campaign copy, the Persado content team wanted to take this opportunity to remind you about a language anchor that can be your best friend or your worst enemy during the retail holiday shopping season. It’s Attention. As in, using the…

man looking at his phone during Holiday Shopping Season
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What does Santa have in store for retailers this holiday shopping season?

ByPersado Admin

The economy has sent mixed signals throughout 2022. But if you buy into recent forecasts, Santa might be coming down the chimney with solid growth for retailers this holiday season, rather than with a lump of coal.  Expect some growth this shopping season Inflation remains elevated in the United States, clocking in at 7.7 percent …

diverse group of marketing professionals reviewing documents in a conference room
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How AI Turns CMOs Into Digital Transformation Trendsetters

ByPersado Admin

CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities. In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author and Marketing AI…

generating natural language
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Natural Language Generation: Use Cases and Business Impact

ByLiza Colburn

Personalization has been heralded as the key to success for businesses in every industry. Studies show that organizations outperforming their competition attribute 40% of the additional revenue to their personalization efforts.  But delivering personalized messaging at scale across channels is hard to do using only human creative talent. To address the challenge, companies are turning to…

How to Achieve Hyper Personalization at an Enterprise Level
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How to Achieve Hyper Personalization at an Enterprise Level

ByLiza Colburn

  Marketing and product teams have heralded personalization as a game-changing capability for their brands for close to a decade. After all, most consumers are more likely to engage with a company that sends them information they actually want. Hyper personalization has the potential to drive brand loyalty, increase customer engagement, and make shopping experiences…

Digiday Recognizes Motivation AI Platform in 2022 Technology Awards
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Persado Proud: Digiday Recognizes Motivation AI Platform in 2022 Technology Awards

ByLiza Colburn

We’re thrilled that Digiday has named the Persado Motivation AI Platform a finalist for Best Content Marketing Platform in its 2022 Digiday Technology Awards, which honor the technologies modernizing media and marketing. Our finalist award recognizes the outstanding results leading retail brand Marks & Spence achieved with Persado, underscoring a long history of innovation in…

What Is Conversion Rate Optimization (CRO)?
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What Is Conversion Rate Optimization (CRO)?

ByLiza Colburn

Marketers play a foundational role in bringing customers to the business. Yet we have long struggled to communicate our impact to data-driven stakeholders in the C-suite, including the CFO and the CEO. Digital channels are helping to change that by providing data about engagement with our content. Click through rates, impressions, and other metrics help…

How to Achieve Hyper Personalization at an Enterprise Level
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How CMOs Can Introduce AI Marketing Tools to Their Team

ByLiza Colburn

AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…