Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…
By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…
Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…
As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…
New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…
This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences. Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…
This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…
Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…
What if changing a few words or using the right emotion in an IVR prompt could increase payments and prevent delinquencies? That’s exactly what happened for one of the largest US insurance companies. Small changes to the language in its IVR prompt convinced 10% more customers to “Press 1” to begin the process of making…
Delinquency rates on the $1 trillion of debt held by U.S. households were increasing even before the COVID-19 crisis. With over 33 million Americans filing for unemployment between March and May 2020, banks are now preparing for a wave of payment challenges. New forecasts even suggest delinquency rates could be 3X higher than they were…