Generative AI for Marketing: How to Compare Different Generative AI Marketing Applications
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Generative AI for Marketing: How to Compare Different Generative AI Marketing Applications

ByLiza Colburn

The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases.  In these early…

enterprise generative ai resource
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The Persado Knowledge Library: Your Enterprise Generative AI Resource

ByLiza Colburn

We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.

Embrace a Cookieless Future With Generative AI and First-Party Data
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Embrace a Cookieless Future With Generative AI and First-Party Data

ByLiza Colburn

Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete….

Generative AI for payments can help banks optimize communications that keep customers up to date.
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How Generative AI for Payments Motivates Customers to Pay on Time

ByLiza Colburn

It’s tough out there. Inflation remains high, and job layoffs continue in many sectors. Consequently, more Americans are relying on credit cards and personal loans. All that increased debt goes hand in hand with an increase in missed payments. The New York Federal Reserve reported that the share of payments late by 90 days or…