The definition of marketing personalization varies at the corporate level. But, what personalized experiences do consumers actually want?
Prices of Facebook ads have increased while performance has decreased. So many enterprise brands are seeking alternatives to facebook ads.
Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…
COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. This understanding will help shape any customer-centric marketing strategy. Brands should…
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
We’re thrilled that Digiday has named the Persado Motivation AI Platform a finalist for Best Content Marketing Platform in its 2022 Digiday Technology Awards, which honor the technologies modernizing media and marketing. Our finalist award recognizes the outstanding results leading retail brand Marks & Spence achieved with Persado, underscoring a long history of innovation in…
Marketers play a foundational role in bringing customers to the business. Yet we have long struggled to communicate our impact to data-driven stakeholders in the C-suite, including the CFO and the CEO. Digital channels are helping to change that by providing data about engagement with our content. Click through rates, impressions, and other metrics help…
AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…
Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups. From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for…
In an ideal world, every company would be able to experiment with different approaches to content, and measure which types resonate with customers. Isn’t that what we were promised with the advent of the Internet – that digital platforms would allow us to know what is performing and why? Reality is messier. Rules around the…