lessons in loyalty program
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How to Drive Stronger Results from Loyalty Programs

According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine.  During our  “Lessons in Loyalty: How to Drive Stronger Results from…

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Persado, charity: water Author Powerful Story

Nearly one in 10 people — 663 million people — live without clean and safe drinking water. That’s twice the population of the United States. charity: water is on a mission to fix this crisis and reinvent charity for a new generation. Donors play a huge part in helping charity: water provide people with this…