Three in four public sector respondents to Persado’s AI in Creativity Report plan to leverage AI in their function in 2021. That’s a 50% increase above 2020, when only half of the respondents were applying AI. AI in creativity is a hot trend due to its positive impact on communications and messaging performance. Though the…
Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…
Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…
By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…
Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…
We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…