What exactly is market expansion? Discover how marketers can reach new audiences without losing their core brand identity.
There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…
Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…
Generate more ROI from email marketing with Generative AI for email marketing capable of enhancing the performance of every campaign.
In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data….
The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the…
Online cart abandonment is a huge pain point for retailers. But, shoppers may not even get that far. That’s where add to cart rate comes in.
This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date. Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…
Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.
Online cart abandonment is an enduring challenge for e-commerce brands. It results in staggering annual revenue losses of $18 billion. Although it’s commonly viewed as a missed sales opportunity, the ramifications of shopping cart abandonment extend far beyond immediate revenue loss. They include reduced return on investment (ROI) on marketing spend, loss of customer lifetime…