Generative AI for the Customer Experience: Understanding 4 Big Opportunities
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Generative AI for the Customer Experience: Understanding 4 Big Opportunities

ByLiza Colburn

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience.  Delivering compelling customer experiences (CX) is a key revenue driver. As the line between…

Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI
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Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI

ByLiza Colburn

Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and…

AI in Marketing: Benefits, Use Cases, and Examples
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AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

technology partnerships and alliances program
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Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

ByLiza Colburn

The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.

AI and human collaboration will be the norm for the foreseeable future.
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3 Ways Generative AI Creates Jobs

ByLisa Spira

Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI….

How to achieve real-time personalization
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How to achieve real-time personalization

ByPersado Admin

Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things:  Websites, emails, text messages, and…