AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByEvan Blair

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month
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Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…

Your Guide to the Emotional Language of 2021 Super Bowl Ads
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Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByEvan Blair

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
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Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByEvan Blair

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByEvan Blair

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

The Year of You
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The Year of You

ByEvan Blair

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByEvan Blair

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.