Contextual Adaptive Algorithm
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How to deliver personalized content when you don’t know your user

ByLiza Colburn

Business leaders have long viewed personalization as the ultimate way to optimize customer experience. By capturing customer data and mining it for insights into the customer’s interests, organizations can deliver more relevant digital experiences. At least in theory. Practice, however, has revealed that it’s not always easy to identify who is visiting your website and…

lessons in loyalty program
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How to Drive Stronger Results from Loyalty Programs

ByLiza Colburn

According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine.  During our  “Lessons in Loyalty: How to Drive Stronger Results from…

Unlock the Power of Enterprise Creativity with AI
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Unlock the Power of Enterprise Creativity with AI

ByLiza Colburn

As technology enables organizations to automate tasks and deliver services more efficiently, the ability to be creative is fast becoming a key differentiator in a competitive market. One of the major challenges facing tech leaders in the years ahead will be finding ways to overcome “digital sameness” with uniquely human creativity. Forrester recently conducted research…

How Persado + Adobe Produced 134% Better Campaign Performance
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How Persado + Adobe Produced 134% Better Campaign Performance

ByLiza Colburn

It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…

How Love is Used in Language & Advertising
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How Love is Used in Language & Advertising

BySheena Vira

We all love love — but do we love it more this year than in years past? Alexandra Mondalek, a reporter for Business of Fashion, tweeted (above) that the word love is being used more than usual this season, and many people seem to agree. “I’ve seen it everywhere”, one person comments. “Gap has been…

Secrets to First-Party Data Strategies
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Disrupting Cookies: Secrets to First-Party Data Strategies

ByLiza Colburn

Cookies are going away. There is no question about that, despite some waffling from Google on their timing and alternative approaches to targeted advertising. Proactive brands aren’t waiting to see what the tech giants come up with as an alternative. Instead, they are ramping up their efforts to engage customers on their terms and capture…

new survey explores executive attitudes about language AI
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A New Survey Explores Executive Attitudes About Language AI

ByLiza Colburn

Forty-one percent of U.S. based respondents view content generation as one of the top three most significant uses of AI in digital marketing, according to a new survey by Coresight Research. The survey asked 165 U.S.-based executives about their use of advanced technologies for digital marketing. More than 70% say they are either already using…

executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

girl on steps assessing future of content
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Human + Machine: The Future of Content is Coming

ByLiza Colburn

It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByPersado Admin

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…