nlp
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AI 101: Natural Language Processing (NLP)

ByLiza Colburn

Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…

ai personalization tools
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Five AI Personalization Tools to Watch

ByLiza Colburn

Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of…

Valentine’s Day ads
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Valentine’s Day Ads: The Emotional Evolution

BySusan Li

Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high…

financial services marketing
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Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products

ByLiza Colburn

What are the top financial services marketing strategies for personal finance? See how content, personalization, and more drive conversions.

First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

Generative AI Predictions
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The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024

ByLiza Colburn

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into…

abandoned shopping cart email examples
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Abandoned Shopping Cart Email Examples That Increase Online Cart Conversions

ByLisa Spira

If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful global retailers face high cart abandonment rates, especially from mobile shoppers, who abandon 80% of online carts on average. While many abandoned cart recovery strategies involve optimizing the e-commerce website to prevent cart abandonment before…

AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

ByLiza Colburn

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…