AI in Marketing: Benefits, Use Cases, and Examples
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AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

technology partnerships and alliances program
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Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

ByLiza Colburn

The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.

diverse group of marketing professionals reviewing documents in a conference room
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How AI Turns CMOs Into Digital Transformation Trendsetters

ByPersado Admin

CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities. In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author and Marketing AI…

How to Achieve Hyper Personalization at an Enterprise Level
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How to Achieve Hyper Personalization at an Enterprise Level

ByLiza Colburn

  Marketing and product teams have heralded personalization as a game-changing capability for their brands for close to a decade. After all, most consumers are more likely to engage with a company that sends them information they actually want. Hyper personalization has the potential to drive brand loyalty, increase customer engagement, and make shopping experiences…

How to Achieve Hyper Personalization at an Enterprise Level
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How CMOs Can Introduce AI Marketing Tools to Their Team

ByLiza Colburn

AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…

Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization
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Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization

ByLiza Colburn

In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones.  Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the…

marketing AI
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How CMOs Can Innovate with Marketing AI Today

ByLiza Colburn

The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table.  CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two…

5 Tips for Scaling Marketing AI
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5 Ways to Scale Your Marketing AI

ByLiza Colburn

Business leaders across industries can unlock transformative possibilities with AI. In today’s digital marketing landscape, AI is an essential member of marketing teams, creating hyper-personalized language, unlocking enterprise creativity, and helping teams engage with more consumers than ever before. AI picks up where people leave off, allowing human marketers to do what they do best…

Ally Financial’s CMO Uses AI to Further Innovation
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Ally Financial’s CMO Uses AI to Further Innovation

ByLiza Colburn

For the second episode in our CMOs series, Paul Roetzer sits down with Andrea Brimmer, Chief Marketing and PR Officer of Ally, for a discussion about the role AI in marketing plays at the all-digital financial services organization.  Founded in 2007, Ally is one of the only full-scale digital financial services companies in the United…

AI for content marketing
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CMOs are being sidelined. AI can get them back on the field.

ByLiza Colburn

CMOs are being sidelined. That’s according to a new report by the Marketing AI Institute and Persado. Instead of leading digital transformation, CMOs are watching their budgets and influence shrink. According to the 2021 Gartner CMO Spend Survey, marketing budgets (as a slice of company revenue) have gone from 11% in 2020 to just over…