The Changing Shape of the Health Insurance Customer Journey During and After COVID-19
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The Changing Shape of the Health Insurance Customer Journey During and After COVID-19

ByPersado Admin

As the COVID-19 crisis continues, health insurance payers will need to evaluate new risks and opportunities: Risks Declines in payrolls will result in a retrenchment in the commercial insurance space. Declines in small business and 1099 resiliency will also lead to a decline in individual policies and exchange-sourced acquisitions.  Opportunities The growing number of potential…

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis
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Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

ByPersado Admin

Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…

A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByPersado Admin

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

3 Principles to Guide Initial Customer Communications During COVID-19
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3 Principles to Guide Initial Customer Communications During COVID-19

ByPersado Admin

Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…