The pandemic changed customer motivation
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The pandemic changed customer motivation. What’s happening now?

ByLiza Colburn

At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings.  By “feelings”—or its more formal equivalent,…

How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…

How Brands Can Deliver Bad News with Authenticity
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How Brands Can Deliver Bad News with Authenticity

BySheena Vira

Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….

The Real Impact of Higher Supply Chain Costs
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The Real Impact of Higher Supply Chain Costs

ByLiza Colburn

Retailers may be tying the last bows on the holiday shopping season, but the supply chain issues that have plagued the industry are going to persist. Retailers therefore need strategies to offset rising costs related to supply chain issues.  The supply chain problem isn’t going away COVID-19 has put the supply chain on the radar…

man and woman looking at a window display during the holiday season
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Navigate Supply Chain Pitfalls and Satisfy Your Consumers This Holiday Season

ByPersado Admin

Retailers are scrambling to meet demand, given supply chain pitfalls this holiday season. Whether it’s supplying the right amount of inventory or employing enough staff to deliver on consumer expectations, the holidays are bound to be a challenge yet again.  While sales are expected to increase year over year, the hoops that retailers must jump…

people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByPersado Admin

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies
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How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

ByPersado Admin

Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…

COVID-19 Communications During the Next Phase of Recovery
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COVID-19 Communications During the Next Phase of Recovery

ByPersado Admin

COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…

Healthcare Challenges Language Can Help Solve
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Healthcare Challenges Language Can Help Solve

ByPersado Admin

Long before the pandemic forced the healthcare industry into crisis mode, healthcare executives were navigating a wave of systemic change – from patients (better known now as “healthcare consumers”) shifting how and from whom they seek care, to payers driving providers to adopt value-based care models. The pandemic has further accelerated competitive challenges, as healthcare…

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19
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3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

ByPersado Admin

During this time of uncertainty, there’s no room for error in messaging. Brands must be on-target and tone-aware to win back customers and retain the new ones who have migrated online. This article outlines three ways retailers can leverage language to engage customers as markets begin to open. While sales spiked a surprising 18% in…