The Benefits of Experimental Design in Marketing vs. A/B Testing
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The Benefits of Experimental Design in Marketing vs. A/B Testing

ByEvan Blair

I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a given channel. Yet even the most experienced marketers can’t know for sure if a campaign will perform. Customer needs…

First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
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Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…

Persado Essential Motivation self-serve GenAI
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Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

ByLiza Colburn

Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.

Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement
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Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement

ByLiza Colburn

Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…

What Stories Drive the Most Successful Digital Marketing Campaigns?
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What Stories Drive the Most Successful Digital Marketing Campaigns?

BySusan Li

Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…