Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…
How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…
When it comes to customer engagement, it’s not the 80/20 rule that applies but the 90/20 rule — meaning that 90% of a company’s business comes from just 20% of its customers, according to an Accenture study. Most marketers would probably look at that metric and think, Seriously? I’m only engaging 20% of my customers?…
Marketers are looking for their next move as third-party cookies head for retirement. A 2020 study conducted by the Winterberry Group and the Interactive Advertising Bureau found that more than 60% of brands planned to increase spending and emphasis on first-party data. The transition will require new investment, but the results will likely be even…
Three in four public sector respondents to Persado’s AI in Creativity Report plan to leverage AI in their function in 2021. That’s a 50% increase above 2020, when only half of the respondents were applying AI. AI in creativity is a hot trend due to its positive impact on communications and messaging performance. Though the…
Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…
The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. More and more, personalized experiences are becoming the standard to meet. Consumers expect their favorite brands to use their behavioral data and past interactions to create seamless, omni-channel shopping experiences, customize offers, and make on-point…
By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…
Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…
By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…