The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

Man smiling looking at his phone.
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Generative AI in Financial Services: How Banks Are Using It to Boost Engagement

ByLiza Colburn

The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during…

AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

ByLiza Colburn

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…

Personalize the e-Commerce Experience Using Session Data and Generative AI
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Personalize the e-Commerce Experience Using Session Data and Generative AI

ByLiza Colburn

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data….

Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It
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Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

ByLiza Colburn

Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI in healthcare are vast. Consider the opportunities to improve communication and engagement with patients…

The future of Generative AI language models is “small”
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The future of Generative AI language models is “small”

ByLiza Colburn

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the…

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
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Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…