Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%. But developing personalized content can be time…
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products…
The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases. In these early…
Consumer behavior towards financial services changes fast based on economic conditions. Forward-thinking institutions use AI to keep up.
Consumer behavior trends change faster than ever. Let’s explore how top brands use AI to keep up with these shifts.
We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.
More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a…
Generative AI for SMS and MMS helps brands optimize how they communicate with customers through the most intimate and immediate technology.
Shoptalk 2023 featured the latest retail and e-commerce technology trends. See why Generative AI took center stage.
The definition of marketing personalization varies at the corporate level. But, what personalized experiences do consumers actually want?