Persado Celebrates Women in AI
On International Women’s Day we celebrate Women in AI who call Persado home. See how they are transforming Generative AI.
6 Loyalty Program Best Practices for Enterprise Businesses
Loyalty program best practices can help enterprise brands capitalize on loyalty programs through personalization, community, and more.
Social | Retail & Ecommerce | TV/OOH/Print | Acquisition | Financial Services | Travel & Hospitality | Mobile | Generative AI | Insurance | Email | Blog | Web | Healthcare
7 Alternatives to Facebook Ads for Enterprise B2C Marketers in 2023
Prices of Facebook ads have increased while performance has decreased. So many enterprise brands are seeking alternatives to facebook ads.
Retail & Ecommerce | Story | Acquisition | Generative AI | Blog | Language generation | Language insights
What Stories Drive the Most Successful Digital Marketing Campaigns?
Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…
Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
12 Ways to Improve E-commerce Conversion Rates
If you’re running an online store, you know that increasing your e-commerce conversion rate is essential to your long-term success. But what is a good e-commerce conversion rate? And once you know how to recognize it, how do you improve it? This article will look at e-commerce conversion rates. Including what’s considered a good rate,…
Personalization | Retail & Ecommerce | Acquisition | Generative AI | Industry | Content Type | Blog | Language generation
How Motivation AI-Generated Language Helps Carrefour Engage Customers
Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…
Retail & Ecommerce | Financial Services | Acquisition | Industry | Blog | Content Type | Language generation | Web
How Motivation AI Can Drive Revenue Growth in a Slow Economy
The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds? Persado’s…