AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

ByLiza Colburn

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…

What’s Next in Customer Data Management for Consumer Marketers?
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What’s Next in Customer Data Management for Consumer Marketers?

ByLiza Colburn

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…

Generative AI in Travel & Hospitality: The Key to Personalized Experiences
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Generative AI in Travel & Hospitality: The Key to Personalized Experiences

ByLiza Colburn

Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.  According to the US Travel Association’s latest forecast, domestic leisure travel will return to pre-pandemic…

Personalize the e-Commerce Experience Using Session Data and Generative AI
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Personalize the e-Commerce Experience Using Session Data and Generative AI

ByLiza Colburn

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data….

Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It
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Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

ByLiza Colburn

Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI in healthcare are vast. Consider the opportunities to improve communication and engagement with patients…

The future of Generative AI language models is “small”
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The future of Generative AI language models is “small”

ByLiza Colburn

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the…