Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…
As retail marketers are dotting the last i’s and crossing the last t’s of holiday campaign copy, the Persado content team wanted to take this opportunity to remind you about a language anchor that can be your best friend or your worst enemy during the retail holiday shopping season. It’s Attention. As in, using the…
Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it. Personalized experiences are high on the list of potential growth…
It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…
Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…