AI and Public Sector Communications: An AI in Creativity Data Snapshot
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AI and Public Sector Communications: An AI in Creativity Data Snapshot

ByPersado Admin

Three in four public sector respondents to Persado’s AI in Creativity Report plan to leverage AI in their function in 2021. That’s a 50% increase above 2020, when only half of the respondents were applying AI.  AI in creativity is a hot trend due to its positive impact on communications and messaging performance. Though the…

AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByPersado Admin

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…