Context: A federal law enforcement agency is innovating new approaches to talent recruitment – including leveraging more engaging messages generated by Persado Motivation AI platform. Strategy: Changes to today’s work environment are making it harder for a federal law enforcement agency to meet federal staffing requirements. The agency engaged its digital contractor, NCN, and Persado…
Seventy-five percent of government leaders who responded to Persado’s AI in Creativity survey say they planned to leverage AI in their marketing and communications functions in 2021. This is just one demonstration of how government organizations, like their private sector counterparts, are embracing AI. Others include the January 1, 2021 enactment of the National AI…
Three in four public sector respondents to Persado’s AI in Creativity Report plan to leverage AI in their function in 2021. That’s a 50% increase above 2020, when only half of the respondents were applying AI. AI in creativity is a hot trend due to its positive impact on communications and messaging performance. Though the…