AI is reshaping retail. But, how do retailers take the first plunge when adopting AI in retail? Here are some key considerations.
Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.
Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of…
Black Friday and Cyber Monday have come and gone, but consumers are still out looking for the right holiday gifts for loved ones. Our eBook Four Ways To Win the 2022 Holidays reveals strategies brands can use to motivate customers to action. These four key steps include: So, are retailers this season on the right…
The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds? Persado’s…
Persado COO Assaf Baciu shares how retailers can leverage Generative AI in Retail for language to improve retail revenue impact in 2023.
As retail marketers are dotting the last i’s and crossing the last t’s of holiday campaign copy, the Persado content team wanted to take this opportunity to remind you about a language anchor that can be your best friend or your worst enemy during the retail holiday shopping season. It’s Attention. As in, using the…
The economy has sent mixed signals throughout 2022. But if you buy into recent forecasts, Santa might be coming down the chimney with solid growth for retailers this holiday season, rather than with a lump of coal. Expect some growth this shopping season Inflation remains elevated in the United States, clocking in at 7.7 percent …
Michaels partnered with Persado to put omnichannel personalization strategy and customer loyalty at the forefront of its SMS, Facebook, and email marketing campaigns.
5 retail trends to look for as 2022 brings more change to the sector than 2020 and 2021 combined Many retail executives have described 2020 as a ‘slap in the face’. 2021 started out as a year in which things began to creep back toward normalcy, only to be upended by the Omicron variant. Talk…