people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByPersado Admin

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

Retail Language Insights for a Holiday Season Like No Other
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Retail Language Insights for a Holiday Season Like No Other

ByPersado Admin

In a year marked by dramatic retail spending dips and spikes, as well as massive gains in e-commerce adoption, retailers have the potential to end on a high note. So what’s the best way to engage customers in the final season of a challenging year? To answer that question, Persado leveraged its Insights-to-Ideation capability, an…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season
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Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

ByPersado Admin

Editor’s note: Veronika Sonsev may be stuck at home like the rest of us, but she hasn’t lost her line of sight into what separates thriving retailers from stragglers in these strange COVID-19 times. The co-founder of CommerceNext and Retail Practice Lead at Chameleon Collective spoke to Persado about the general picture in retail and…

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19
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3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

ByPersado Admin

During this time of uncertainty, there’s no room for error in messaging. Brands must be on-target and tone-aware to win back customers and retain the new ones who have migrated online. This article outlines three ways retailers can leverage language to engage customers as markets begin to open. While sales spiked a surprising 18% in…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
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Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByPersado Admin

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…

The Changing Shape of the Retail Customer Journey During and After COVID-19
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The Changing Shape of the Retail Customer Journey During and After COVID-19

ByPersado Admin

It is critical that retail leaders move quickly to understand how their customer journeys are changing and adapt to the new normal with the utmost urgency.  The COVID-19 pandemic has forced retailers to respond to an unprecedented shift in customer needs and behaviors. U.S. consumers currently face a bleak macroeconomic picture, with growing numbers experiencing…

Retail Multichannel Marketing Best Practices for Creative
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Retail Multichannel Marketing Best Practices for Creative

ByPersado Admin

What if you changed just a few words in your retail and ecommerce direct response marketing creative and boosted engagement by 36%?  Would you know which words to change and why? Persado analyzed over 300 million marketing messages to pinpoint the words, phrases, emotions, product descriptions, CTAs and formatting elements that retail and ecommerce leaders…