Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty. According to the US Travel Association’s latest forecast, domestic leisure travel will return to pre-pandemic…
Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospitality companies are transforming travel loyalty marketing programs to create better value for all customers as well as for the…
Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…
This article outlines how brands can rebuild trust with their customers by leveraging both the power of artificial intelligence and the psychology of safety, gratitude, and intimacy. Brands must engage consumers with the appropriate emotional language as they plan their progression from crisis response to the new normal. Three recommendations detail how leaders can use…
Proven insights to optimize customer engagement for travel marketing creative.
What would business travel look like if every tourist and family of five knew precisely how to speed through the security checkpoint and didn’t fumble with their iPads, strollers and forgotten water bottle? When it comes to guiding actions and changing behavior, words matter, especially for airport and train security. Words can shave precious minutes…
The leading hostel-focused booking platform, Hostelworld brings vibrant, passionate travelers together with exciting destinations and other like-minded explorers through hostel accommodations. Hostelworld’s audience is primarily 18-35-year-olds, making digital communications essential. The brand’s customers expect personalized messages, but it can be difficult to find the precise wording and content given that Hostelworld books in more than…