The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

How Brands Can Deliver Bad News with Authenticity
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How Brands Can Deliver Bad News with Authenticity

BySheena Vira

Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….

Brand Authenticity: How To Show Up As Your True Self
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Brand Authenticity: How To Show Up As Your True Self

ByEvan Blair

The Covid-19 pandemic changed the way consumers, businesses, and everyone in between look at the world and evaluate the authenticity of brands. The health crisis pulled back the curtain on issues like social justice, environmental sustainability, and ethical business practices, causing consumers to align with authentic brands that walk their talk. With 90% of consumers…

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-COVID-19 World
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Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-COVID-19 World

ByEvan Blair

Never before has digital content and brand messaging been under such an intense microscope – truly.  I can’t think of another time when promotional emails and branded social media posts were the target of New York Times articles, viral tweets and widely shared memes with such frequency and an overall agreement that at a time…

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The Intricacies of Digital Messaging

ByEvan Blair

Talking on the phone seems very 2000, and even text and e-mail are old guards (but still standing strong). We now have Facebook Messenger, WhatsApp, Slack — our friends, family and colleagues are always at our fingertips and reachable in a multitude of ways. This has its pros and cons, but that’s another blog entirely….