Risks From AI Hallucinations and How to Avoid Them
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Risks From AI Hallucinations and How to Avoid Them

ByLiza Colburn

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article…

diverse group of marketing professionals reviewing documents in a conference room
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How AI Turns CMOs Into Digital Transformation Trendsetters

ByEvan Blair

CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities. In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author and Marketing AI…

marketing AI
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How CMOs Can Innovate with Marketing AI Today

ByLiza Colburn

The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table.  CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two…

5 Tips for Scaling Marketing AI
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5 Ways to Scale Your Marketing AI

ByLiza Colburn

Business leaders across industries can unlock transformative possibilities with AI. In today’s digital marketing landscape, AI is an essential member of marketing teams, creating hyper-personalized language, unlocking enterprise creativity, and helping teams engage with more consumers than ever before. AI picks up where people leave off, allowing human marketers to do what they do best…

Ally Financial’s CMO Uses AI to Further Innovation
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Ally Financial’s CMO Uses AI to Further Innovation

ByLiza Colburn

For the second episode in our CMOs series, Paul Roetzer sits down with Andrea Brimmer, Chief Marketing and PR Officer of Ally, for a discussion about the role AI in marketing plays at the all-digital financial services organization.  Founded in 2007, Ally is one of the only full-scale digital financial services companies in the United…

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com
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Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

ByEvan Blair

Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByEvan Blair

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.

5 key articles to accelerate marketing-led growth
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5 key articles to accelerate marketing-led growth

ByEvan Blair

40% of marketing leaders cite driving growth as their #1 challenge, according to the Spring 2019 Deloitte CMO Council Survey. Even more telling is that the next highest ranked challenge was ‘delivering a powerful brand’, at a mere 14%. This disparity speaks to both the sheer number of leaders facing the growth challenge and the…