marketers review third-party data to strategize marketing plan
| | | | | | | | | | | | |

The End of an Era for Cookies & a Brighter Future with First-Party Data

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…