Embrace a Cookieless Future With Generative AI and First-Party Data
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Embrace a Cookieless Future With Generative AI and First-Party Data

ByLiza Colburn

Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete….

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByEvan Blair

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…