A Framework For the Communications Journey Ahead
| | | | | | | |

A Framework For the Communications Journey Ahead

ByPersado Admin

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

3 Principles to Guide Initial Customer Communications During COVID-19
| | | | |

3 Principles to Guide Initial Customer Communications During COVID-19

ByPersado Admin

Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…