Financial Services | Industry | CMO | Topic | Content Type | Blog
3 Surprising Insights to Improve Financial Services Marketing Creative
Learn proven strategies to deliver more business impact from your digital marketing creative.
JPMorgan Chase Expands Relationship with Persado
For financial services firms, “personal service” in the digital age has meant delivering millions of personalized marketing messages across multiple channels, for products and services that include credit cards, bank accounts, loans, payments and more. How does a bank that serves nearly half of the entire U.S. population deliver personalized banking at scale? How does…
Industry | Topic | Content Type | Blog | Non-Profit | Language generation
Persado, charity: water Author Powerful Story
Nearly one in 10 people — 663 million people — live without clean and safe drinking water. That’s twice the population of the United States. charity: water is on a mission to fix this crisis and reinvent charity for a new generation. Donors play a huge part in helping charity: water provide people with this…
Why is my Engagement Lagging Behind a Competitor’s?
It’s the last thing a CMO — or anyone on the marketing team — wants to hear. “Why is our archrival doing this, that and the other and getting all this press but our sales and digital engagement are only up 10% from last year?” Marketing attribution, being able to grasp the true ROI of…