Your Top Marketing Questions Answered on Apple’s New Privacy Policy
| | | | | | | | | |

Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByPersado Admin

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
| | | | | |

The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

COVID-19 Communications During the Next Phase of Recovery
| | | | |

COVID-19 Communications During the Next Phase of Recovery

ByPersado Admin

COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
| | | | | | | |

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI
| | | | | |

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

ByPersado Admin

This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
| | | | | | | | |

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByPersado Admin

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications
| | | | |

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

ByPersado Admin

Just as certain words and phrases tend to resonate more in real life–think of the difference between “have the report ready by noon” and “please have the report ready by noon, thanks in advance!”–certain emotions consistently outperform others when it comes to engaging customers and encouraging them to take action. From 2018 to 2019, Attention…

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language
| | | | | | |

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI-Powered Language

ByPersado Admin

Businesses that invest in language increase pre-collections payments and will stay ahead of the coming spike in missed payments. Companies as diverse as telecommunications companies, retail banks, utilities, and the finance arms of automotive manufacturers are bracing for a surge in missed payments from the 43% of U.S. households that have lost income since the…

Drive More Completed Payments with AI-Guided IVR Prompts
| | | | | | | |

Drive More Completed Payments with AI-Guided IVR Prompts

ByPersado Admin

What if changing a few words or using the right emotion in an IVR prompt could increase payments and prevent delinquencies?  That’s exactly what happened for one of the largest US insurance companies. Small changes to the language in its IVR prompt convinced 10% more customers to “Press 1” to begin the process of making…

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Collections and Early Collections Journey
| | | | | |

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Collections and Early Collections Journey

ByPersado Admin

Delinquency rates on the $1 trillion of debt held by U.S. households were increasing even before the COVID-19 crisis. With over 33 million Americans filing for unemployment between March and May 2020, banks are now preparing for a wave of payment challenges. New forecasts even suggest delinquency rates could be 3X higher than they were…