First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

The Evolving Landscape of Customer Privacy in Retail
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The Evolving Landscape of Customer Privacy in Retail

ByEvan Blair

The Covid-19 pandemic may have slowed the world down, but the ever-evolving landscape of customer data privacy in retail only continued to accelerate. With more people working, shopping, browsing, and streaming from home in 2020, the average international internet traffic increased 48%. Additionally, some recent big moves in the marketing space are motivating retailers to…

Three Under-Used Approaches for Getting the Most from First-Party Data
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Three Under-Used Approaches for Getting the Most from First-Party Data

ByEvan Blair

Marketers are looking for their next move as third-party cookies head for retirement. A 2020 study conducted by the Winterberry Group and the Interactive Advertising Bureau found that more than 60% of brands planned to increase spending and emphasis on first-party data. The transition will require new investment, but the results will likely be even…

Privacy is (finally) taking centre stage
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Privacy is (finally) taking centre stage

ByEvan Blair

Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…