How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…

How Brands Can Deliver Bad News with Authenticity
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How Brands Can Deliver Bad News with Authenticity

BySheena Vira

Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….