The Benefits of Experimental Design in Marketing vs. A/B Testing
| | | | | | |

The Benefits of Experimental Design in Marketing vs. A/B Testing

ByEvan Blair

I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a given channel. Yet even the most experienced marketers can’t know for sure if a campaign will perform. Customer needs…

Data Dictionary of Technology and Marketing AI Terms
| | | | | | | | | | | | | | |

Data Dictionary of Technology and Marketing AI Terms

ByEvan Blair

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.