Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…
When it comes to customer engagement, it’s not the 80/20 rule that applies but the 90/20 rule — meaning that 90% of a company’s business comes from just 20% of its customers, according to an Accenture study. Most marketers would probably look at that metric and think, Seriously? I’m only engaging 20% of my customers?…
Marketers are looking for their next move as third-party cookies head for retirement. A 2020 study conducted by the Winterberry Group and the Interactive Advertising Bureau found that more than 60% of brands planned to increase spending and emphasis on first-party data. The transition will require new investment, but the results will likely be even…
Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…