The Black Friday holiday sales event is longer and more complex than ever. Here’s a look at the latest Black Friday marketing strategies.
Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…
We are just beginning to scratch the surface of what Generative AI can do to improve our daily lives. Many questions exist including what mundane tasks humans want to offload to AI, and how can AI boost human productivity. AI also raises questions about ethics, intellectual property, and job displacement. Persado VP of Go-to-Market Strategy…
Consumer behavior in tourism marketing can be hard to understand. Here are the results of a recent travel study.
Mother’s Day is all about showing appreciation. Let’s explore the role of Gratitude in Mother’s Day marketing campaigns.
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products…
The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases. In these early…
Consumer behavior trends change faster than ever. Let’s explore how top brands use AI to keep up with these shifts.
You’ve heard of Christmas and Halloween. But, what about social media holidays? Learn how brands can celebrate these holidays too.
Loyalty program best practices can help enterprise brands capitalize on loyalty programs through personalization, community, and more.